We have all heard of couch surfing, freecycling, shared office hubs and parish allotments, but familiar examples of collaborative commerce like these have roused a much bigger revolution.
The financial crisis of 2007–2010 and subsequent housing bubbles have prompted consumers to reconnect through peer-to-peer marketplaces that are turning underutilised assets and resources into new income streams and community networks.
Value can be created by sharing resources to satisfy self-interest, whilst benefiting the larger community. If we can identify typical underutilised commodities from daily life, we may uncover new revenue opportunities. A growing generational shift and disposable society has ensued where consumers are less compelled to own, but place more value on access to what they need for as long as they perceive a need.
The great thing about independent, social commerce ideals is that new communities are being born as others are arguably being destroyed by retail and m-commerce, which is duly eradicating real peers-to-peers interacting and eroding society as we have known it.
Here are our TOP 10 Communities in no particular order who are already connecting people to make for a more efficient, less wasteful and inexpensive society; marketing most by the old-fashioned word-of-mouth channel, with a little help from digital channels and relevant experiential benefit messaging.
- https://www.parkatmyhouse.com/ – renting a private garage, driveway or car park space
- http://www.sharemystorage.com/ – brings local people together to provide a common sense self-storage solution – store your stuff for less in redundant spare rooms, attics, garages or outbuildings
- https://www.taskrabbit.com/ the US market provides a platform for micro-entrepreneurs to quite literally dedicate their time and talents to getting your To-Do list done. Busy Task Posters ask Task Rabbits to bid their best price to carry out tasks – from urgently picking up a SIM card so your phone works to assembling IKEA furniture. Milk.ly tried to launch a similar model in the UK, but have sadly morphed in to another boutique commerce platform
- http://www.theamazings.com/ – teach a skill and share a hobby to someone new with similar interests
- http://www.landshare.net/ – a place to talk with others online, swap information and ideas, solve each other’s problems, read about other landshare lives and create your own micro-communities through groups and organisations
- http://www.bigwardrobe.com - now a global clothes swapping movement, swishing is clearing out & exchanging clothes you have no need for, but someone else will! And local UK swishing parties are on the increase http://swishingparties.com/ to help you swish!
- https://www.airbnb.com – stay in unique places from tree houses to very different homes in 192 countries
- http://www.onefinestay.com – they give you the chance to stay in someone’s place while they’re out of town and to live their life for a few days and nights – quite simply, a bit like Cameron Diaz’ character did in the movie, The Holiday (but probably without Jude Law)
- http://gocarshare.com/ – simply enter your destination/festival and see who else you could share the cost of travel with
- http://housebites.com/pages/how_it_works – order in locally sourced, freshly prepared 1-3 course takeaway meals within 45mins by real chefs. Choose your chef & also take a look at what your friends have ordered
Easy! Can you think of a new community?
Remote Marketing can help you build one – from the development build to the ongoing maintenance!
Simply call us to discuss.